Inspire and inform users

The goal of the Adobe.com redesign was to create the ultimate destination site for creative professionals. We set out to create an easy-to-navigate site that would inspire and inform users, support existing customers, and faciliate sale of product. Our team streamlined the store's browsing and purchase processes, created a product library section with tutorials, tips, and techniques, and developed channels of interest (PRINT, WEB, MOTION, ePAPER). These features all helped showcase Adobe's brand and establish it as a leader in internet technology and design.

Adobe.com was a dream project for many on our team, especially the designers and site developers who couldn't imagine a world without Photoshop and Illustrator.

My role on this project was creative direction and art direction.

This site won two awards at the 2000 One Show Interactive:
Ecommerce, Gold
Corporate Image Consumer, Silver

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