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Strong brand, ethical message

How does a firm bring its strong brand, great products and deep ethical message cohesively together on the web? Adjacency's first and longest-running client (1995-1999) relationship was built on solutions to this and other tough problems. In 1996 we launched a small-scale branding site focusing on Patagonia's switch to organic cotton. Shortly after, we helped Patagonia bring its entire business on the web.

The site become a full-scale onlnie retail and customer service platform, offering the largest selection of Patagonia products available anywhere. The site also supported Patagonia's environmental commitments by significantly reducing the size and volume of paper-based mail order catalogs distributed to customers.

My role on this project was art direction and design.
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